Traditionally, Apple reveals its latest iPhone lineup in September each year. However, recent reports suggest that this year’s launch might be postponed by a few weeks.
According to Bloomberg’s Mark Gurman, Apple’s highly anticipated iPhone 15 Pro is set to receive significant camera improvements, along with the inclusion of a USB-C port and the powerful A16 chipset. The company seems to be prioritizing enhanced repairability with internal redesigns, following the path of the iPhone 14.
While the official unveiling is expected in September, there’s a possibility of slight delays as predicted by Bank of America analyst Wamsi Mohan, who suggests that the launch could take place in October this year.
Analyst Tim Lang’s research suggests that the upcoming iPhone 15 will be more expensive than its predecessor, the iPhone 14. The iPhone 15 Pro is anticipated to cost $100 more than the iPhone 14 Pro, while the iPhone 15 Pro Max is expected to be $100-$200 pricier than the iPhone 14 Pro Max, which was launched in September last year.
Amidst challenges in the global economy and a projected decline in the smartphone market, Apple is determined to ensure timely shipments of the latest iPhone 15 models, as reported by Bloomberg.
According to a Counterpoint Research report, smartphone sales experienced an eight percent decrease in the June quarter. Apple’s sales also saw a two percent decline during that period. However, the company managed to gain a 17 percent increase in market share due to the sustained demand for smartphones priced at $600. In contrast, Chinese Android brands like Vivo and Xiaomi both faced declines of more than 10 percent.
According to information from Bloomberg journalist Gurman, the upcoming Apple Watch lineup is expected to receive minor updates with a focus on faster processors. However, the noteworthy news revolves around the Series 9 introducing an entirely new case material, while the Ultra 2 might offer a black titanium option. These updates are highly anticipated by Apple enthusiasts and tech enthusiasts alike, as shared on the platform X.